The first step in this site redesign was to consider convenience, purpose, and user experience. If the first site launch successfully conveyed the brand to users, this redesign should focus on providing users with a positive experience. Through extensive research and analysis for User Interface design, i was able to establish a direction for the site and develop a strategy for providing users with enjoyment during their short stay on the site. We limited the number of clicks as much as possible to reduce fatigue and created an intuitive design through visualizing the content. Additionally, we provided content that users could experience through the brand, resulting in a more user-friendly site than before.