The design process began with the question of how to convey the visual impression of our products to customers at convenience stores and gas stations scattered across the United States. While each country has its own unique and diverse characteristics, it was an exciting experience to think about and explore ways to engage our American customers and connect with new audiences.

The solution to the problem was simple. By maximizing the unique features of the product and adopting an intuitive design, it is able to catch the eye at once. Once created, visual concepts such as posters, danglers, table stand, and recipe videos are used as a variety of marketing tools and methods. Working on this project has been an enjoyable journey, meeting new clients and experiencing the thrill of finding creative solutions.